CALIFORNIA FOCUS
FOR RELEASE: FRIDAY, APRIL 18, 2025 OR THEREAFTER
BY THOMAS D. ELIAS
“DISNEY INTIMIDATED AS POLITICAL POWER TRUMPS
MONEY”
For many generations, an
American proverb stated that “Money talks, (other stuff) walks.”
But maybe that old saying
needs revision, as the sixth largest publicly traded corporation in California
right now has plenty of money, but appears intimidated by raw political power.
Of course, the Walt Disney
Co. has been through a lot in recent years. Much of it was because the firm –
whose Disney World resort near Orlando makes it the largest employer in Florida
– tried to take a principled stand against a Florida law forbidding teachers
from mentioning homosexuality or gay lifestyles in classrooms below grade 3 and
in many others at higher levels. That law has been nicknamed “Don’t say gay.”
Anyone believing most
Floridians object to this censorship might want to consult election returns
subsequent to that law’s passage. Republicans have dominated elections in
once-purple Florida during that time span like never before. GOP Gov. Ron
DeSantis likes to say his state is “where ‘wokism’ goes to die.”
DeSantis took revenge on
Disney quickly after the firm opposed his pet policy. He altered the nature and
makeup of a local board governing development around Disney World, replacing
company appointees with his own.
That substantially
contradicted the terms under which Disney created its vast Florida amusement
park, sports and hotel complex – but no one outside Disney seemed to mind. The
company could not stop the change despite its more than $91 billion in annual revenue.
Now Disney, whose animated
film “Strange World” featured the company’s first biracial gay teenage hero,
appears done with principle.
For Disney wants to be
beloved by all, as it was in the heyday of Mickey Mouse, Goofy, the little
mermaid and others among its cartoon characters. But one poll of Florida voters
last year showed only 27 percent of Republicans in the state had a positive view
of Disney, compared with 76 percent of Democrats. Altogether, only a bare
majority liked Disney. Previous surveys had showed almost universal love of
most things Disney.
The company can’t tolerate
such limited positivity from potential fans and customers when corporate
profits and executive survival require across-the-board approval, maybe even
love.
Disney is now aware that its
image can be affected negatively by aggressive politicians, and it knows no
politician is more aggressive than the recently-restored President Trump.
So Disney will now bend over
backward not to offend. That’s why its wholly-owned subsidiary the ABC
television network paid a $15 million libel settlement to Trump’s presidential
library fund rather than fight in court against his libel lawsuit, which looked
to most legal experts like a sure loser,
It's also why company CEO
Robert Iger, who once tweeted that “don’t say gay” “will put vulnerable young
LGBTQ people in jeopardy,” changed his tune. He subsequently told an investors’
meeting he would discourage overt Disney political stances.
“The stories you tell have to
really reflect the audience that you’re trying to reach, but that audience,
because they are so diverse…can be turned off by certain things,” he said. So,
he said, Disney will avoid politics.
“Our primary mission needs to
be to entertain,” he said. “It should not be agenda driven.”
Of course, movies have often
driven public opinion without direct preaching. That was the case with classic
films like Columbia Pictures’ “Guess Who’s Coming to Dinner” and “To Kill a
Mockingbird,” distributed by Universal-International Films. And during a hiatus
in Iger’s tenure as Disney chief, the company did release some films with
racial content, like “Black Panther” and “Coco.”
Those movies were unusual for
Disney, most of whose films previously avoided edgy content, instead featuring
characters like Bambi, Pinocchio and Donald Duck.
So expect Disney’s movie fare
and its conduct around other corporate assets to revert to the kind of tame
content for which the company was long known.
As one pop culture professor
told a reporter the other day, “You don’t want to get in a fight with the head
of a government. Politics is not good business.”
At least not for Disney,
which gave it a brief try and has now meekly implied that for it, profits come
before principles.
-30-
Email
Thomas Elias at tdelias@aol.com. His book, "The Burzynski Breakthrough:
The Most Promising Cancer Treatment and the Government’s Campaign to Squelch
It," is now available in a soft cover fourth edition. For more Elias
columns, visit www.californiafocus.net
Suggested pull-out quote:
“Expect Disney’s movie fare and its conduct around other corporate assets to
revert to tameness.”